I switched up how I was running ads on Amazon. Originally, I just used the basic max dollar per day model, and it worked…sort of A few sales here and there, and some KNP reads, but not a lot.
Around the end of March, I switched to doing keyword-based ads. The results are much better, but it comes at a steep cost. Instead of spending $20 or $30 for a few weeks of ads, I am finding that I can spend that in a few days now.
Sticker shock slapped me in the face when I got my first invoice, but it’s hard to argue with results. I’m still not selling enough to cover the advertising costs, and yet… See below:
There is a definite upward trend beginning April 1st. I’ve decided to let it run for at least another week, and hopefully it will give me a decent baseline to make comparisons.
